I double dare you

Morgan Stanley spent months trying to figure out if the serifs in their corporate typeface made them look weak (if you've only noticed the "g", look closer Holmes). On the other hand, a bunch of old mates caught up over a pint of Stella to discuss the next best thing online and in a drunken slur, christened it "zyb"!

But don't let the name fool you. Zyb is a great little service that lets you back up and synchronize your address book across as many phones as you'd like to - and it's idiot-proof. Those of you who've lost a night or two trying synchronize their Blackberries over Bluetooth will particularly appreciate this.

One of the really neat things about the site is how it provides pretty much up-to-the-second feedback when you synchronize your phone.

PS: If you don't know how to configure your Nokia to use the Internet, their support website will get you going in just a few clicks.